GroupM and SeenThis Partnership Reduces CO2 Emissions by 230 Tonnes
Collaboration Leverages Adaptive Streaming Technology
Significant Environmental Impact Achieved through Innovative Solutions
GroupM, the world's largest media buyer, has announced a global partnership with SeenThis that has resulted in a substantial reduction of over 230 tonnes of CO2 emissions in the past year. This partnership has enabled GroupM and its agencies to harness the expertise of SeenThis, a leader in adaptive streaming technology, to optimize their carbon footprint.
The collaboration, which commenced in 2023, has enabled GroupM to seamlessly integrate SeenThis' technology into its carbon accounting processes. As a result, the partnership has effectively minimized the carbon impact of digital advertising campaigns, while maintaining campaign reach and effectiveness.
The integration of SeenThis' technology has allowed GroupM to:
- Optimize video streaming for enhanced efficiency, reducing data consumption and energy requirements.
- Utilize real-time analytics to monitor and adjust campaign performance, ensuring optimal resource allocation.
- Implement sustainable best practices throughout the digital advertising supply chain, promoting a greener industry.
The partnership between GroupM and SeenThis serves as a testament to the growing importance of sustainability within the advertising industry. By leveraging innovative technologies and adopting sustainable practices, the partnership has demonstrated that it is possible to reduce emissions while continuing to deliver impactful advertising campaigns.
This collaboration has not only resulted in significant environmental benefits but has also raised awareness about the role that technology can play in creating a more sustainable media ecosystem. As the industry continues to evolve, GroupM and SeenThis remain committed to exploring new and innovative ways to reduce their carbon footprint and contribute to a more sustainable future.
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